Mavisoft Educational Technologies
Overview
- Mavisoft's goal is to substantially impact education with a specific focus on transforming how U.S. history is taught in classrooms
- After experiencing significant quality issues with their previous printing company, Mavisoft reached out to OnPress to give their textbooks the quality printing they deserve
- Mavisoft noticed an improved print quality after switching to OnPress, as well as accelerated sales and strong business growth
The story of Mavisoft Educational Technologies
Mavisoft specializes in creating educational materials for bilingual learners in Texas, focusing primarily on social studies. With 35 years of experience in the education industry, the company transitioned from producing Spanish versions of textbooks for major publishers like McGraw-Hill and Pearson to developing digital and physical educational resources, including graphic novels. These products aim to make subjects like U.S. and Texas history more engaging for middle school students. The company operates virtually with a lean team of 10 employees and is currently focused on expanding its offerings to other states beyond Texas, starting with California.
The challenge
Mavisoft faced significant challenges with their previous printer, including:
- High defect rates (20-30% of books had quality issues)
- Lack of accountability from the printer for defects or reprints
- Inadequate customer service, with slow responses and limited communication channels
Mavisoft's clients buy large quantities of textbooks, so they needed a reliable printer who'd deliver premium-quality books that weren't tarnished with unexpected defects. Additionally, they sought out a printing partner who would be easy to reach throughout the ordering process. They wanted support from a printer who could provide a real person to talk to ─ someone who would answer the phone if they called with questions.
Why Mavisoft chose OnPress
Their objective was to find a reliable printer that could provide high-quality, durable books suited for many school districts while also improving efficiency and maintaining their brand's professional reputation. Additionally, they sought a partner to support their growth as they expanded to other states.
Mavisoft searched for a new printer via Google. They evaluated 10 different printing companies and evaluated which would be the best choice. Their decision-making criteria included:
- Printing quality and durability (essential for books used by students)
- Specialization in book printing rather than promotional materials
- Responsive, reliable customer service
OnPress stood out due to its focus on quality, excellent communication, and tailored solutions provided by Sierra Edwards, OnPress Senior Print Specialist, who worked closely with Mavisoft to meet their needs. Key factors included price matching, customized print runs, and high-quality color printing, which significantly outperformed the company's previous provider. OnPress caught the eye of Mavisoft due to its sole focus on book printing, which is different from many other printing companies.
How OnPress responded
Mavisoft transitioned to OnPress under a tight timeline (three days) due to pending customer orders. The onboarding process was smooth, with Sierra providing hands-on support, including assistance with file uploads and proofs. During the complimentary prepress review, OnPress recommended adjustments to Mavisoft's PDF files to ensure optimal color quality for their graphic novels. Mavisoft appreciated the professionalism, efficiency, and flexibility OnPress demonstrated, such as offering split shipments directly to clients and accommodating smaller print batches.
The results
- Improved quality: The high-quality printing and durable materials (e.g., 100-pound glossy paper, hardcover books) enhanced customer satisfaction. Teachers praised the books' vivid colors, sturdiness, and overall presentation.
- Accelerated sales: Mavisoft had previously printed softcover books and switched to hardcover after seeing OnPress' quality and pricing. The superior presentation of hardcover books reduced decision-making time for clients and led to faster purchase commitments.
- Competitive edge: OnPress' printing quality and service provided Mavisoft with better-looking books compared to other textbook companies. This resulted in a clear advantage at educational conferences, generating interest from new clients.
- Business growth: Switching to a new printing company allowed Mavisoft to reach revenue goals faster and strengthened its reputation in the educational market
The OnPress difference
Sierra's dedicated support and OnPress' flexible, quality-focused approach played a crucial role in Mavisoft's success, fostering a long-term partnership and setting the stage for further expansion. OnPress looks forward to printing additional textbooks for Mavisoft in the years to come.